Rainbow Injury Prevention Center

Greater Cleveland Safe Kids/Safe Communities
January 5, 2010
Meeting Minutes

1. I.                   Announcements
2. Meeting Dates & Locations – we have a great little calendar with all of the 2010 important campaign and meeting dates.  If you would like to order a calendar, please let Chrystal (216-983-1108 or chrystal.gullett@uhhospitals.org) know and we’ll get some out to you.  It’s great to give to potential new members!

• Tuesday, March 2 – Liberty Mutual, 24651 Center Ridge Rd., Westlake
• Tuesday, May 4 – Cleveland Metroparks Ranger Headquarters, 4600 Valley Parkway, Fairview Park
• Tuesday, July 13 – Westlake (Location TBA)
• Tuesday, September 14 – Recognition Meeting (Location TBA)
• Tuesday, November 2 – Parma Police Dept, 5555 Powers Blvd., Parma

Meet Rainbow Injury Prevention Center’s newest team members!

1. 1. Linda Kimble – Linda has over eight years experience working with community wide collaborations and change initiatives.  She came to us as a project coordinator for the American Lung Association of Ohio and before that she was a health inspector for the Cleveland Department of Public Health.  Linda will be working on seat belt messaging and programming for culturally diverse populations.
   2. Jennifer Walker – Jennifer has fifteen years of communication, marketing and PR experience.  She has managed local, regional, and national marketing campaigns for non-profit, retail, and consumer product clients and for the last ten years has focused on marketing to teens, tweens and their parents.  Jennifer will be coordinating an exciting new project for NHTSA to increase seat belt use among teens/tweens through the influence of their parents.
   3. Zach Legg – Zach is the Center’s new Data Management Coordinator.  He has a BS in management from Case and an MS in statistics from Akron University.  He loves math and has an interest in model building / regression and nonparametric methods.
   4. Mandy Thomas – Mandy will be working as the Communications Coordinator and Safe Kids Coordinator.  She graduated from Bowling Green State University School of Journalism this past May.  She’s excited to start working with our great coalition to create programs and media outreach opportunities for our coalition and all of our partners.

 

1. II.                Past Campaigns
   1. Thanksgiving Press Event – “Giving Thanks for Life.”  Special thanks to Captain Tom Brickman, the Euclid PD and Thomas Jefferson Elementary third graders for this great program.  On Monday, November 23, third graders from Thomas Jefferson traveled to Euclid City Hall to unveil their Thanksgiving “Giving Thanks for Life” exhibit.  The children made 403 handprint turkeys, each of which represented a 2008 Ohio crash victim whose life was saved by a seatbelt.  The News Herald covered the event and placed an article in the paper as well as had video footage on their website.
   2. Lights on for Life – Teen Driving Program (November 2009) Lights on for Life Day is a symbolic headlight observance designed to focus attention on the impaired driving issue. It was also the kickoff for National Holiday Lifesavers Weekend. Ohio SADD participated by providing window clings and activity guides.
      1. Coalition members distributed materials to students at:

Bay Village H.S.                       Westlake H.S.

Beachwood H.S.                      Rocky River H.S.

Cuyahoga Hts. H.S.

1. Graduated Driver’s License Parent Program – this joint project with RBC, State Farm Insurance and the Ohio Department of Public safety was a big success.  8,000 fliers and 500 posters were distributed to coalition members at the last meeting.  Please take time this week to complete and send in an Activity Report for our funders!
2. 10^th Annual Mocktail Party
   1. Special thanks goes out to our great volunteers:  Mike Cannon, Joe Zuccaro, Jeff Mitchell, Heidi Dolan, Kris & Wayne Fleck, Dianna Kall, Mark Kwiatkowski, Fred Szabo and Joyce Reed.
   2. Thanks to our fabulous mixers!!!  Best Mocktail went to the Lake County Crime Prevention Task Force with Cleveland Metropark Rangers coming in a close second.  The Cuyahoga County Board of Health and the Coroner’s Office tied for Best Name.  Parma PD won the Crowd Pleaser vote. 
   3. We were able to follow up the event with press from Cox Cable.  They shot a five minute piece at the event and made it available “On Demand” for all Cox Cable customers.  KISSFM posted all the mocktail recipes on their website with party hosting tips.
   4. Silent Auction & Chinese Raffle – big thanks to all of our members that donated and/or solicited for the event.  We auctioned and raffled off 114 items/baskets.  Fabulous!!!  The event grossed $11,961.75 from the auction, ticket sales and sponsorships.

1. III.             Upcoming Campaigns & Events
   1. Multicultural Communities Occupant Protection Program – Linda Kimble is heading this program.  The goal is to increase seat belt use among Cuyahoga County’s minority communities
      1. The project combines outreach and education efforts with faith-based organizations, beauty and barber shops and gas stations/corner stores.
      2. The program is targeting the following communities (but is not limited to): East Cleveland, Glenville, Forest Hills and Clark-Fulton. 
      3. If you would like to participate or have contacts that would be interested in the program, please contact Linda at 216-983-1162 or Linda.kimble@uhhospitals.org.
   2. Winter Sports Safety:  This year’s focus is on helmet safety and “keep your snow bunny safe this winter” activities.  Tips for writing a press release about winter sports safety, parent information and stickers (kids can color) are available.  To order please return attached form.
   3. Safe Sitter:  Safe Sitter is a babysitting training class for kids 11 to 13.  Kids learn what to do when a child chokes, personal safety, babysitting business skills, basic child care skills, how to call for emergency help, how to entertain children & keep them safe.  Classes scheduled for 2010:

January 30 – St. John Westshore             June 19 – St. John Westshore

February 27 – St. John Westshore                       July 10 – Westlake Medical Center

March 27 – St. John Westshore               June 26 – UH Case Medical Center     

April 17 – Richmond Medical Center       August 14 – Cleveland Metroparks      

May 1 – Bedford Medical Center            August 28 – St. John Westshore          

May 29 – St. John Westshore                  November 20 – St. John Westshore

June 16 – Mentor Health Center December 18 – St. John Westshore

We’re very heavy on the Westside.  If you’re interested in scheduling a class on the eastside, contact Tracey 216-983-1110 or tracey.stehura@uhhospitals.org.

1. Super Bowl Impaired Driving Campaign – Feb 5-7: 
   1. This year we have “Super Bowl Party Kits” available for our members to distribute.  We are asking members to press release that they have these kits available for pick up.  Customizable press materials will be included in your program packet.  To order your kits and press packet fill out and return the attached request form.  Each kit will include:

• Football shaped dish for keys
• Coasters
• Mocktail Recipe Book
• Designated Driver Wrist Bands
• “Be Responsible” Party Tip flier
• $5.00 Safe Rides Taxi Vouchers
• $5.00 Giant Eagle Gift Card

1. Bar & Restaurant Campaign:  we will have coasters, posters and Safe Rides Taxi Vouchers available to distribute to your community bars and restaurants for use the weekend of the Super Bowl.  To order your supplies return the attached Super Bowl form to 216-983-1180.
2. Burn Prevention Awareness Week Feb 7-13:  We have kits available that include activity sheets for kids up to fifth grade.  For those of you that want to get the information directly to caregivers, there is a letter to parents/guardians and an information sheet on steps to protect children from burns.  To order your kit, return the attached form to 216-983-1180.

                        Þ  Any coalition member that orders a kit will receive 24 smoke detectors to raffle off with their program or to donate as they see fit.

1. Valentine’s Day Seat Belt Initiative – We have Valentine’s Day card kits available.  Children can make a loved one a pop-up card reminding them to “Buckle Up for Love.”  The kit has instructions, card stock and all cut outs for the inside of the card.  To order your kit, return the Valentines Seat Belt campaign form.to 216-983-1180.
2. Greater Cleveland Autoshow – Feb 26 through Mar 7: 
   1. This year we have a great new plan for our booth!
   2. Multimedia wall with multiple monitors that will show in-car videos of DUI arrests, physics of car crashes and video from our teen and tween safety belt campaigns.
   3. Photo Booth – attendees will pledge to drive safely and will get to take home a strip of pictures with a safe driving message to commemorate their commitment to safe driving.
      1. We need volunteers!!  We need approximately four volunteers per shift.  Duties will include:  monitoring the photo booth, collecting pledges and interacting with attendees about safe driving topics and the images on the screens.
      2. Volunteers will work at least a two hour shift
      3. Shifts will begin at 11:00 am each day and end at 8:00 pm
      4. If teens volunteer there must be an adult facilitator at the booth with them at all times.
      5. Volunteers will receive an instruction packet with a pass to get into the show, directions on where to park, enter the IX and booth instructions.
      6. If you would like to volunteer, call Chrystal at 216-983-1108 or email chrystal.gullett@uhhospitals.org.
   4. Carbon Monoxide Poisoning Prevention – We have a parent information sheet with key points on how to prevent poisonings and a coloring sheet for kids.  Each member that orders a kit and participates in the program will receive a carbon monoxide detector ($24 value) to raffle off or use for demonstration purposes.  Please use this program as it works best for your agency or community.  If you want use the “Key Points” information as a pay check stuffer at your agency or business and raffle off the detector that would be great!  To order your kit return the attached form and return to 216-983-1180.
   5. The Truth About Booster Seats – In December, the Insurance Institute for Highway Safety (IIHS), while rating 60 boosters overall, rated 9 belt-positioning boosters BEST BETS and 6 as GOOD BETS.  Eleven boosters were rated as not recommended at all because IIIHS determined they do such a poor job of fitting the belt. 
      1. Technicians and parents must still check belt fit when choosing and using boosters.  As we know, some boosters are better than others in positioning seat belts, and belt geometry differs from vehicle to vehicle.  As with car seats, booster seat selection and use is really a child-by-child, vehicle-by-vehicle determination.
      2. Our staff will continue to recommend doing the 5-Step Test to be sure the booster chosen provides correct belt fit.  It takes into account the variability of kids and vehicles, and shows whether or not the product is suitable for the child and vehicle/vehicle location involved. 
      3. A copy of the 5 Step Test is attached for technicians to print and keep as a reference when conducting car seat checks.
   6. Poison Prevention Awareness Week March 14-20: 
      1. Curriculum and Poster Contest Packets are available.  The program is for K-5^th grade.  Holcomb’s Gift Certificates or classrooms gifts from Holcomb’s will be available for all participating classes. 
      2. Education materials and collateral are available to order.  Fill out the attached form and return to 216-983-1180.  Materials include:

• Glow Germ – a hand washing kit and activity that gets kids thinking about proper hand washing
• Spike’s Poison Prevention Adventure video and activity
• Poison Control in Action video for adult audiences
• Posters, stickers, brochures and bookmarks

1. Utilization of Media – Mandy Thomas is on board to help members gain publicity for their injury prevention & traffic safety programs.  She will make available:
   1. A press release guideline .  This sheet outlines why we should use press releases to help engage our audiences.
   2. As programs are launched, there will be a tip sheet available to coalition members. This tip sheet will emphasize information that is important to the program and to the audience. These tip sheets will allow members to customize communications but also keep in line with the main message
   3. Contact Mandy to discuss your media messages at 216-983-1105 or mandy.thomas@uhhospitals.org.
   4. Lifesavers 2010 Traffic Safety Conference, Apr 11-13, Philadelphia
      1. Lifesavers is national highway safety conference dedicated to reducing traffic related deaths and injuries.
      2. The conference addresses a wide range of safety topics, from child passenger safety, occupant protection, roadway & vehicle technology.
      3. It offers the latest information on advances in highway safety, highlights successful programs and draws attention to emerging safety issues.
      4. For more information visit: www.lifesaversconference.org.
   5. Motorcycle Safety Committee – we are forming a committee to address motorcycle fatalities in Cuyahoga County.  If you’re interesting in working with this group, call Chrystal at 216-983-1108.

• 3.21% of all motorcycle crashes in Cuy. Co produce at least one fatality (vs. 3.78% in Ohio)
• 0.18% of all crashes in Cuy. Co produce one fatality (vs. 0.34% in Ohio)
• An individual is nearly 18 times more likely to die when on a motorcycle vs. any other type of motor vehicle.

1. IV.              Coalition Business
   1. 2010 Volunteer Opportunities Overview– these dates are subject to change. 
      1. Greater Cleveland Autoshow  - February 26 through March
      2. Summer Event – we need ideas!!!  Suggestion: 100th Anniversary Boy Scouts of America (May 21-23 at Cuyahoga County Fairgrounds)
      3. Car Seat Check Saturday – September 18
      4. Teddy Bear Day – September 25
      5. Boo at the Zoo – Oct 21-24, 28-31
   2. Activity Reports – our funders require monthly reports.  Please submit your reports to us by the 14th of each month so we can input your activity information into our required on-line reports.  An Activity Report is attached, please fill out and return for any Safe Kids or traffic safety programs that you have conducted in the last three monthsJ            You can submit your reports by:

• Fax:  216-983-1180
• Email:  chrystal.gullett@uhhospitals.org
• On-line: www.injurypreventioncenter.com/safe-kids/activity-reports.

1. March Meeting – The next meeting is at 9:30 am on Tuesday, March 2^nd at Liberty Mutual, 24651 Center Ridge Rd., Westlake.