Rainbow Injury Prevention Center

Greater Cleveland Safe Kids/Safe Communities
Meeting Minutes
November 1, 2011

Old Business 

  Recognition Meeting – Thank you to the 156 members that attended the Annual Recognition Luncheon. MORE importantly thank you for keeping our communities safe.

  National Seat Check Saturday – On Saturday, September 24, we brought Curious George and Clifford the Big Red Dog to Dave’s Mercado on Cleveland’s near Westside.

• Checked 117 seats
• Gave out 29 free convertible seats and 28 free boosters.
• THANKS to all the volunteers and technicians that helped!

  Seat Check Sunday – On Sunday, September 25, we brought the characters to UH Ahuja Medical Center.

• Another great event with 97 seats checked
• Gave out 14 free convertibles and 14 free boosters
• THANKS again to all those that helped before and at the event.

  International Walk to School Day – During the month of October, 20 schools participated in Walk to School Day events with over 4,000 students walking.

• Thank you to those that joined the walk.

  My Ride My Rules – KISS FM promotion – in October we wrapped up the My Ride My Rules/KISS FM promotion to find teenagers to star in our next My Ride My Rules PSA

• Gave teenagers the opportunity to star in commercials to air during January premieres of American Idol and Glee and $1,000 cash prize!
• Teens created videos sharing their rules, posted them on Youtube and registered on KissCleveland.com.  
• Winners get the star treatment –  a starring role in TV spot to run during Glee and American Idol; interview on New Day Cleveland show; starring roles in :10 promo videos; commercial to air during teen-targeted primetime TV shows and on Fox8’s Facebook page; tours of KISS-FM and FOX8 studios. 
• Two winners: Kevin and Danny Best from Brush High School and Dan Vranic from Akron.

  My Ride My Rules – Football games

• THANKS to all those that brought My Ride My Rules into the schools, including 9 football games, homecoming dances and lunch periods.

  Boo at the Zoo – THANK you to all the awesome volunteers that helped at Boo at the Zoo!

New Business

  12^th Annual Holiday Mocktail Party – Wednesday, November 30 from 5-8 pm at the Marriott Cleveland East at I-271 and Harvard Rd. 

• We need mocktail mixers! If your agency is interested in “mixing it up” for a good cause, contact Chrystal at chrystal.gullett@uhhospitals.org or 216.983.1108. Fill out the mixer form to get your recipe in! 
• Help us solicit prizes! Donate items and baskets for silent auction and Chinese raffle. Help us locate sponsors to help support our coalition’s injury prevention efforts. 
• Pace setters – our thanks going to the following members who have taken the lead in supporting the event 
  • Fred Szabo – Berea-Brook Park VFW – $1500.00 
  • Rich Garcia – Edgewater Insurance Group 
  • Dennis Burke – AAA East Central 
  • Children’s Museum of Cleveland 
  • Cleveland Metroparks Zoo 
• Pre-purchase your raffle tickets and we will have them ready and pre-labeled for you at the registration table.  Tickets at the door will be $1 a piece or 6 for $5 BUT pre-purchase your tickets for $50 and get 75 tickets! Fill out the form , check out the Injury Prevention Website or contact Mandy (mandy.thomas@uhhospitals.org or 216.983.1105) for more info.

  Be a Booster Booster – new campaign aimed at moms of 6-7 year olds. The goal is to have booster seat use the norm up to age 8 or 4’9”. Looking to start a movement of influencers and early adopters.

• First phase – kicked off with Facebook-based campaign on UH/Rainbow page. Information was shared and gained fans through FOX8 Facebook push. We engaged over 1,000 moms in just a few weeks and offered grand prize of 5 Britax Parkway booster seats and other prizes.
• Coming soon – direct mail campaign offering moms a “carpool kit” complete with extra booster; window clings; billboards; TV commercial; news media outreach; local mom celebrity outreach
• Items available or coming soon – flyers; information card with branded tape measure key chain attached; car pool kits; direct mail pieces; window clings
• Fill out an order form  to receive materials.

  CPS Refresher class – Wednesday, February 29, 2012 at I-X Center. We will be partnering with the Greater Cleveland Auto Dealers Association to hold a refresher during the Cleveland Auto Show. More information soon.

  2011 KISS-FM Beautiful Baby contest – running now through November. We are using this as a platform for getting the word to parents about keeping their children rear-facing in their car seats until age two.

  Child Passenger Safety materials – we have child passenger safety materials available.

• Fill out an order form  to receive booster seat bookmarks, posters, brochures and books.

  Noon Year’s Eve at the Zoo – Saturday, December 31 from 10 a.m. – 1 p.m. sponsored by Rainbow Babies & Children’s Hospital and Kohl’s Safe Rides for All Kids

• Help needed at Safe Rides for All Kids Activity area
• Contact Tracey at 216.983.1110 or tracey.stehura@uhhospitals.org to volunteer.

  Railroad Safety – fill out an order form  to receive materials.

• Participating in Safe Crossing program, that is a part of CN’s All Abroad for Safety community education program.
• Customizable posters and curricula for classrooms are available. Children can learn more about railroad safety while having fun with Obie, the safety train, and his engineer friend, Max, at www.cn.ca/obie

  My Ride My Rules – High School Rock Off – we are sponsoring the 2012 High School Rock Off

• My Ride My Rules logo will be in all print, TV and website advertising; presence on High School Rock Off website and Facebook page; included in correspondence to high schools; 2 banners on site; mentions during performances; items to be tossed to the crowd; swag bags presented to the 18 finalist bands; branded 8”x10” photo frames for finalists with band photos

  Winter Sports Safety – fill out an order form  for materials

• Winter sports safety flyers for older kids about helmet use; “snow bunny” flyers and stickers to color for younger kids
• We are offering Giro ski and snow helmets at a discounted price of nearly 50 percent. Minimum purchase 6 helmets.
  • If you are interested in order, pick up an order form or contact Mandy at 216.983.1105.

  Thanksgiving Seat Belt Campaign – fill out an order form 

• Safe Communities is adding Thanksgiving Holiday Seat Belt Placement to program materials. Placemats are geared towards adult men. Includes: interesting seat belt facts, buckle up call to action, road song crossword puzzles and famous car chase scene word scrambles.
• Posters are also available in English and Spanish.

  Holiday/New Year’s Eve Impaired Driving Campaign – fill out an order form today

• This year we will be distributing Mocktail Recipe Guides, posters and coasters.
• Have a great method for distributing? Contact Heidi at heidi.dolan@uhhospitals.org or 216.983.1109.

  Ohio Injury Prevention Partnership – statewide group of professionals representing a broad range of agencies and organizations concerned with the prevention of injury. Members work to provide a coordinated statewide effort for injury prevention programming.

• Membership – no cost to join. All you have to do is complete brief member agreement form.
• Benefits – networking, injury data products, injury prevention resources and injury prevention advocacy
• Current priorities – prescription drug misuse, abuse and overdose; falls among older adults; child injury (teen driving, child passenger safety, sports-related traumatic brain injury, bike helmets and infant sleep-related suffocation)
• Contact Nikesha for more information about OIPP at nikesha.yarbrough@uhhospitals.org or 216.983.1119.

  Poison Prevention – fill out an order form for materials

• Following materials are always available to order: Adult Poison Video (VHS), Spike video (VHS/DVD), wallet & key chain cards, phone stickers, Spanish phone stickers, magnets, poison tattoos and Spanish magnets.

  Meeting with Representative from the Attorney General’s Office – Aaron Hasiam

• Wed, Nov 16 from 10 a.m.-11 a.m. at Cuyahoga County Board of Health (5555 Venture Drive, Parma OH 44130)
• RSVP by Nov 11. Please contact Marlene Skovenski at 216.201.2001 ext 1255 or mskovenski@ccbh.net to register.

  Carbon Monoxide Safety – fill out an order form  for materials

• Carbon monoxide educational materials available: coloring sheets and CO key takeaways.

  Social media

• Safe Communities – Facebook and Twitter posts, e-mail blasts/website/newsletter copy and art for profile pictures or websites available for Thanksgiving and winter holiday campaigns. Fill out an order form to receive CD.
• Safe Kids – Facebook and Twitter posts, links, downloadables and website resources available for winter sports safety, button batteries, holiday kitchen safety and toy safety. Fill out an order form to receive CD.

  Distracted Driving Prevention Program Save A Life Tour – to learn more or order contact Kramer Entertainment Agency, Inc. (389 Lake Michigan Dr., Grand Rapids, MI 49534; 616.791.0095 or 888.655.7263)

• Costs $2,850 per day
• Includes ~20 minute multi media show with speaker who caused a crash due to distracted driving and 50 kids through hands on driving simulator per hour for ~6 hours.

Coalition Business

  2012 Meeting Dates and Locations – thank you to the agencies that offered to host meetings and provide lunch!

• January 10 – Bay Village (tentative)
• March 3 – Westlake PD
• May 1 – AAA
• July – Cleveland Metroparks Rangers Department
• November 6 – Parma PD

 Law Enforcement Luncheon – Tuesday, January 17 from 11:00 a.m.-12:30 p.m. at Marriott Cleveland East

• Agencies will be recognized for crash reduction, top DUI cops and outstanding efforts in traffic safety

  Activity Reports – available here 

• Need reports by 14^th of the month for funders.
• Submit reports by:
  • Fax: 216.983.1180
  • Email: chrystal.gullett@UHhospitals.org
  • On-line: www.injurypreventioncenter.com/safe-kids/activity-reports

  Member recruitment

• Please send any recommendations or suggestions for new great members to the staff at the Rainbow Injury Prevention Center!

Next meeting is Tuesday, January 10 (location TBD; check the website!)  Thanks to all those who attended the meeting.  A SPECIAL thanks to Euclid Police Department for hosting and providing lunch!