Rainbow Injury Prevention Center

Greater Cleveland Safe Kids/Safe Communities Meeting

Tuesday, March 6, 2012

Meeting Minutes

 

Thank you to our guest speaker, Kim Lust from State Farm. She introduced a great new project, Celebrate My Drive, to rally around and support teens everywhere as they learn to drive. Cleveland was chosen as one of the 13 marquee event locations to host an event on Saturday, September 15. More information will be available soon.

Welcome to the new Rainbow Injury Prevention Center staff member – Felicia Adams! She will be working on the Occupant Protection Minority Grant. She has an impressive background in community outreach and we are very excited to have her on our team!

Old Business

• Super Bowl – Thank you to departments that participated!! Approximately 1.1 million people read, listened, tweeted, Facebook messaged or blogged about the campaign.
•  OVI Legal Update – the training was a huge success! Forty-nine judges and prosecutors attended this event on February 24.
•  Greater Cleveland Auto Show – thank you to everyone that volunteered. We saw ~250 children and their families.

New Business

St. Patrick’s Day Impaired Driving Campaign  

• We need your help to pass on a Facebook message to local bars and carry-outs about finding a smart way home on St. Patrick’s Day. The Facebook message will lead people to the website where they will learn about enforcement on St. Patrick’s Day and information about designating a sober driver, calling a cab or anything safe ride. 
• Additional materials are also available including Safe Rides vouchers, coasters and posters. 

Poison Prevention Week – material order form 

• Education materials for classrooms: for preschools, Spike the Poison Prevention Pal with curriculum; for elementary school, poison prevention contest packet with curriculum and posters and Poison Inspector video with worksheets; for middle school students, PBS the News/The Medic video with curriculum; for older students in high school and college, emerging trends flyers and worksheets, “Legally Addicted” touring play (440.338.3171 or info@fairmountcenter.org to schedule a performance) and East Cleveland Reality tour on March 10 
• Links for poison education across a life span: preschool – www.upandaway.org; elementary school for poison poster contest – www.poisonprevention.org; middle school for Heads Up on Substance Abuse – www.scholastic.com; high school – www.teens.drugabuse.gov; college – www.pharmacy.osu.edu; adults – www.dontgetmestarted.org; seniors – www.knowyourdose.org  
• Drug Enforcement Administration Drug Disposal Take Back Day is Saturday, April 28 from 10 am-2 pm. For participating sites, www.deadiversion.usdoj.gov/drug_disposal/takeback/index.html  
• Permanent RX Drug Drop Off Box Locations in Cuyahoga County: 
  • Rocky River PD – 21012 Hilliard Blvd., Rocky River, OH 44116 
  • Westshore Enforcement Bureau – 28000 Wolf Road, Bay Village OH 44140 
  • Fairview Park PD – 20777 Lorain Rd., Fairview Park, OH 44126 
  • Westlake PD – 27300 Hilliard Blvd., Westlake OH 44145

Brain Injury Awareness – material order form 

• CD available with different resources on brain injury awareness including: concussion awareness fact sheets for parents, coaches and teachers from Safe Kids USA; fact sheets, poster/flyer, talking points for the media, sample website blurb and social media posts from Brain Injury Association; and concussion toolkit and concussion fact sheet from UH Rainbow Babies & Children’s Hospital

Buckle Your Beats – Kick off event is Saturday, March 24 at Garfield Heights High School gymnasium (4900 Turney Road) at 6:30 pm.

• Encourages seat belt use among minority males ages 14-34.
• Listeners are encouraged to mix their own beats using seat belt sounds, upload it to www.zhiphopcleveland.com. Then listeners vote on their favorite and the winner gets to co-host the 7 at 7 Show with Latin Assassin.
• Interested in having the host Floyd Phillips and music producer, M. Stacks, coming to your school during lunch to have students record live for the contest? Contact Nikesha or Chrystal to sign your school up 216-983-1119.

Distracted Driving Awareness Month – fill out an order form

• Distracted driving is a dangerous epidemic on America’s roadways. In 2009 alone, nearly 5,500 people were killed and 450,000 were injured in distracted driving crashes. It is not just a teen problem – 30 to 39-year-olds had the highest proportion of cell phone involvement.
• We have materials available for you to get the message into your community.
• For additional resources, please go to www.distracteddriving.gov

ADAP/SFST Training Dates

• Thursday, April 12 from 5-9 pm at Olmsted Falls Fire Department
• Tuesday, April 17 from 5-9 pm in Moreland Hills
• Space is limited. To register, contact Chrystal (chrystal.gullett@UHhospitals.org)

Sports Safety – April 22-28 – material order form  

• Materials available include: CD with sports safety curriculum, activity sheets (word scramble, matching activities, crossword puzzle, etc) and a parent packet; and sports safety activity book.
• We have two sports safety bean bag toss game available for you to borrow. Fill out order form to reserve

Playground Safety – April 22-28 – material order form     

• Materials available include: Curriculum CD with two lesson plans, worksheets and a checklist; playground safety brochures for parents; playground safety activity sheets (word scramble, maze, coloring book, etc.)

Prom – Teen Traffic Safety Programming – material order form

• Partnering with KISS-FM and Tuxedo Junction to distribute pocket cards. You can use these cards, as well. Ideas for distribution: include with prom ticket, distribute to local dress and floral shops, insert with after prom materials, etc.
• Prom “idea” kits are available. Ideas included are valet dad, posters and materials for restrooms, hiring a driver, etc.
• We also have access to mock crash guides, Vince & Larry costumes and Roll-over Convincer. Contact Chrystal (chrystal.gullett@UHhospitals.org) for availability.

Click It For a Ticket – contact Chrystal (chrystal.gullett@UHhospitals.org) if you are interested in participating

• Participating schools have to conduct activities to build interested before the event, contact local media about program, and conduct seat belt survey before and after event.
• Participating schools will receive $108 Best Buy gift card to raffle off, 200 tickets to be given to students caught buckled up, informational flyers for students not buckled up, prizes and talking points.

Ohio Youth Occupant Protection Conference – April 30-May 1 at the Holiday Inn in Dayton Fairborn. Registration forms are available and are due April 9.

CPS Technician Certification Class – April 18, 20, 27 and 28 at Independence Fire Department. Contact Tom Vilt (Thomas.vilt@UHhospitals.org) to register.

• Cost is $160 and includes materials, food and 2-year certification from Safe Kids Worldwide.

Mother’s Day Safety Initiative – material request form

• Materials available to remind moms to keep their children in boosters. Materials include bookmarks, coloring sheets, picture frames and other crafts.

• Mother’s Day at the Zoo – contact Tracey (tracey.stehura@UHhospitals.org) to volunteer on May 13

ODOT Pedestrian Safety Programs

• Walking School Bus Training – fill out registration form to learn more about how to have a walking school bus in your community.
• School Safety Contest – contest is designed to improve walking and biking knowledge. Any Ohio K-8 student, teacher or school is welcome to participate. Contest is until April 30, 2012. To learn more about the contest, see the contest rules.

Bicycle Safety – fill out the attached order form to receive materials

• Materials available include: helmet incentive program prizes for riders caught wearing helmets for law enforcement; curriculum CD for schools/organization that features lesson plans, activities, worksheets (word scramble, crossword puzzle, helmet design, word search, etc.), parent information, etc.; “Ride to School Week” (May 7-11) kit that includes ideas for different rides to get community involved, worksheets, and additional information; handouts/brochures for parents

Bulk Bike Helmet Sales

• $8.50 for Bell Bike Helmets. $9.50 for Bell True-Fit Helmets
• A minimum of 12 helmets must be ordered. Payments must be received with order and please submit one check per order. Please allow four weeks for delivery. Sizes include: toddler (male & female), child (male & female), youth (male & female), adult s/m (unisex) and adult m/ (unisex).
  • Updated order forms available. Bike helmet measuring tapes are also available.

Be a Booster Booster – material order form

• New campaign elements – direct mail pieces, car pool kits, PR opportunities with Britax and Bubble Bum
• Campaign elements in production – billboard, television and radio

Just Get it Across

• NHTSA program in Parma completed; seat belt usage increased from 58% to 83%.
• Now available in other communities through the Kohl’s Safe Rides for All Kids program. Current promotion with WMMS-FM and upcoming WWE RAW Super show. Grand prize for entering contest wins a meet & greet with Dolph Ziggler, autographed merchandise and Dolph’s personal tickets to the WWE RAW Super Show at the Q on March 12.
• Campaign is aimed to engage dads, increase seat belt use among young teens and grow database for future phases.

Retail Partnership Outreach – let us know who you know!

• Looking to expand to reach people with our safety messages. Interested in developing partnerships with retailers in following categories: playground equipment (Playground World, Step2), baby retailers (Berg’s Baby & Teen), toy stores (Playmatters), bicycle shops, etc.

Motorcycle Safety - 

• Quaker Steak & Lube Partnership – “MC Rider Question of the Week” is a campaign on Quaker Steak & Lube’s Facebook page to ask their fans questions and click through to the Motorcycle Operator Manual – Supplement To the Digest of Ohio’s Motor Vehicle Laws to learn more; Events at Quaker Steak & Lube throughout the summer
• WMMS promotion – “Rider Risk Perception” game on WMMS is designed to educated motorcyclists by showing them pictures and asking them to consider the risk in the scenario. Anyone who answers all ten questions correct will be entered in a contest to win concert tickets. Will be promoted through air mentions, banner ads, Facebook posts, etc. Program will run from beginning of May until the end of September.

Click It or Ticket – material request form 

• Cuyahoga County’s current seat belt use rate is 74%.  Ohio’s 84% and Nation’s 85%. Men (69%) and teenagers (65.8%) are a huge focus.   What works: primary enforcement, increased fines and penalties, consistent enforcement, high visibility enforcement and normative social pressure. Plans for CIOT include
  • Workplace seat belt initiative – working on developing a presentation and materials for local companies about the cost of employees not buckling up
  • Enforcement campaign – six days with three hour high visibility enforcement and increased signage
  • Fox 8 Social Norming Campaign to target women to get their men to buckle up
  • Balloon launches – contact Chrystal (chrystal.gullett@UHhospitals.org) to get materials for a balloon launch in your community
  • Additional materials for distribution

Summer Safety – material order form 

• Summer safety offerings include summer safety activity books, customizable press release CD and reserving summer safety cut-outs

Keep Your Family Tight

• Family and faith-based program targeting African American and Hispanic communities to provide a foundation to integrate seat belt message, interweave seat belt use into family history or unique cultures and roles, and Positively Cleveland reunion kits

Seat Belt Promotions – contact Chrystal (chrystal.gullett@UHhospitals.org) to get materials Offering car wash kits to teen groups that are conducting car washes for fundraisers. Kit includes auto air-fresheners, paper floor mats, seat belt fit fact sheets and talking points.

• Corporate Partnerships – partnering with local car washes and dealerships to distribute seat belt themed auto air fresheners, paper floor mats and signage.

Safe Kids Social Media – material order form  attached

• Safety topics include poison prevention, playground safety, sports safety, bicycle safety and boating/water safety.

Coalition Business

  Activity Reports – available here Need reports by 14^th of the month for funders.

• Submit reports by:
  • Fax: 216.983.1180
  • Email: chrystal.gullett@UHhospitals.org
  • On-line: www.injurypreventioncenter.com/safe-kids/activity-reports

 

Thanks to all for attending the meeting!

Thank you to Fatima Family Center for hosting the meeting and providing a delicious lunch.

See you Tuesday, May 1 at AAA – 5700 Brecksville Rd., Independence!