Pause to Click 2007
Tween performers get ‘Pause to Click’ message off to rocking start at Rock Hall.
Over two dozen middle schoolers from throughout Northeast Ohio participated in the first annual ‘Pause to Click’ multimedia contest which kicked off Rainbow Injury Prevention Center’s new tween passenger safety campaign. On the first Saturday in June, over one hundred fans, friends, and family as well as dozens of curious on-lookers gathered around the Rock and Roll Hall of Fame performance area as twenty tween performers took over the Rock Hall stage to belt out pop tunes, dance, rap, and display their artwork and videos, all in an effort to spread the word about seatbelt safety. Though the call to action was unmistakable in all the finalists’ work, tween rappers Ryan Friedman and Langston Maxwell from Pepper Pike didn’t take any chances and came prepared to have their message heard loud and clear. Dressed in custom-designed t-shirts emblazoned with “Buckle Up For Safety”, they started off their highly energized performance yelling confidently into their microphones, “Attention! Attention! Kids all around the world aren’t buckling up every time they get in the car and it needs to stop!" Other performers came dressed in matching colorful outfits and even fans came with their own signs and banners to cheer on their favorite performers, adding to the multimedia mix of backing tracks, vocals, posters and videos. Ultimately, however, it was the duo of Noah Fromson and Melanie Adelstein, accompanied by nothing but Noah’s brother Brett on acoustic guitar, who stole the hearts of fans and judges with their simple, heart-felt message “It Only Takes One Second to Pause to Click”.
To view slideshow from the event - click here
Using seat belts is the single most effective means of preventing death or injury in a crash, yet three out of four Ohio children ages 9 to 14 killed in motor vehicle crashes are riding unrestrained. Safety campaigns tend to focus on infants and toddlers or on teens, leaving out all the kids in between. Rainbow Injury Prevention Center, is filling that gap with a campaign specially designed to target tweens, using messages and media that will get more kids buckling up and ‘click’ with tweens. The two biggest influences on kids in this age group are parents and peers,” explains Kathryn Wesolowski, Program Manager of the Rainbow Injury Prevention Center. “The Pause to Click campaign focuses on both, reminding parents that their kids still listen to them, even when they seem more interested in turning on their MP3 players and video games, and by challenging kids to create messages encouraging their peers to buckle up.”
Top winners in the contests were chosen in each category—song, video and poster—by a panel of judges which included a peer judge as well as representatives from the law enforcement, art, music and public health communities. All performances in each category were rated based on the quality of the message, originality and overall performance or visual style. Grand prize winners receive star treatment, including a limo ride to Lava Room Recording Studios, where each student will polish their entries for the public. First place winners also received a $1,000 savings bond and a Kohl’s gift card. Additionally, the winning song will play on 96.5 KISS-FM, the winning video/PSA will air on Nickelodeon, and the winning poster will show on the big screen as part of movie previews at local theaters this summer. Second and third place winners in each category received savings bonds and Kohl’s gift cards. Grand prize winners’ schools also received a $500 prize.
Updated on:
June 18, 2007
|
|
